EXPERTISE

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Sustainable Lifestyles
future.camp gmbh  |  Seefeldstrasse 178  | 8008 Zürich  | CHE-115.624.196
    What we are    
   future.camp® is a center of excellence for sustainable modern lifestyles.
    
    The non-profit, limited liability company future.camp® with headquarters in Zurich operates worldwide.

The competence center for sustainable lifestyles conveys concepts and solutions
that allow the consumers of the future to actively influence the environmental footprint of products and companies.    
future.camp® workshops
The OBJECTIVE of the future.camp® workshops is

  1.    To strengthen and cultivate the trend towards radically sustainable lifestyles
        
  2. To educate  smart consumers, capable to influence product design and ecological standards  with their assertive consumer behavior
   
HOW do we get there?


  •     Bottom-up movement    
future.camp® workshops form trendsetters who pass on their experience to their environment    
  •    Decentralization
​ Various workshop venues appeal to different target groups    
  •    Practice    
Our experts offer exercises that can be easily implemented in everyday life     
  • Emotion
The right mix of knowledge, enthusiasm and motivation is our recipe for success
  • Socialization
An important part of the workshops is the exchange with peers and motivation by means of role models
   Concept of the workshops
   Coaches & experts
Content
  1. Experte für ökologische Ernährung
    Experte für ökologische Ernährung
    BioVision CLEVER
    1. Einführung: Grundlagen ökologischer Ernährung 2. Vorführung: testen von Apps und Hilfsmitteln, die die Auswahl der richtigen Nahrungsmittel vereinfachen 3. Diskussion: Wir diskutieren die Resultate und suchen nach Lösungen 4. Ziel: Jeder Teilnehmer setzt sich ein Ziel zum behandelten Thema
  2. Coach für Kreislaufwirtschaft und Cradle to Cradle
    Coach für Kreislaufwirtschaft und Cradle to Cradle
    EPEA Switzerland
    1. Einführung: Was ist Cradle to Cradle 2. Vorführung: Wir designen ein Cradle to Cradle Produkt 3. Diskussion: Wir diskutieren die Resultate und küren die besten Lösungen 4. Ziel: Jeder Teilnehmer setzt sich ein Ziel zum behandelten Thema
  3. Nachhaltiger Konsum: Kleider & Alltagsprodukte
    Nachhaltiger Konsum: Kleider & Alltagsprodukte
    Rrrevolve / Get Changed
    1. Einführung: Was ist nachhaltiger Konsum? 2. Vorführung: Wir testen welche Kleider und Shops nachhaltig sind 3. Diskussion: Wir suchen konkrete Adressen in Zürich, die nachhaltige Produkte anbieten 4. Ziel: Jeder Teilnehmer setzt sich ein Ziel zum behandelten Thema

​   
  • The workshops are deliberately broad and cover all areas of everyday life: food, housing, household, clothing, leisure time, consumption, energy, water, mobility, finances, community, etc.
  • We convey sustainability systemically - as our habitat is a diverse ecosystem
  • We promote an understanding that climate change, species extinction and littering are directly affected by our behavior and consumption
  • The workshops are neither missionary nor ideological, but rather are based on current scientific facts
  • The coaches do not convey any brands or products, but rather solutions and technologies that will be available to everyone
  • Adapted according to content of the UNEP Framework for Shaping Sustainable Lifestyles  © United Nations Environment Programme, 2016
   
3 simple principles of sustainable lifestyles can be applied to all areas of life:
    
    Quality - Circularity - Diversity    
   
less is more, efficiency, local before global, refuse - reuse - recycle, biodegradable, natural, versatile, creative
    
Format

  • The individual workshops are divided into 3 related topics
  • Participants attend a half-hour introduction to all 3 topics in smaller groups
  • The workshops are adapted to the areas of ​​interest and the knowledge level of the participants
  • The topic areas of the workshops are led by professionals, experts, influencers and role models
  • The workshops are conducted along with location partners at various locations of a city
  • The partners help us to promote the event and to generate participants
  • Following the workshop, we offer sustainable food and drinks as well as a platform for the exchange between the workshop participants
    
   
Chronological structure

Individual workshops

  • 6:00 pm to 8:30 pm on weekdays / 4:00 pm to 6:30 pm on Saturdays
  • The workshop duration is a total of 2.5 hours
  • 30 minutes of introduction on subjects & coaches
  • 30 minutes per topic area (3 x 30')
  • 15 minutes for closing and departure​
  • Food and Networking
    

 Workshops during the year 2017   

 
  • Planned regular workshops starting in April 2017
  • 1-2 workshops per month - or more, according to demand
  • The most-booked topics are increasingly offered
  • According to demand, the workshops can be expanded, diversified and specialized further
  • At least 20 participants per workshop are required for the implementation
  • Initially only workshops in Zurich
  • After that, it will expand to other Swiss cities
    
        
Structure
  • The participants are distributed evenly across the topic tables
  • The workshop leader introduces the coaches and the issues, and there is a short general input on sustainable lifestyles​
  • Then at the topic tables the issues are 1. introduced 2. demonstrated 3. discussed 4. goals are set
  • At the end of the workshop, each participant ideally has 3 goals that he or she can implement in his or her daily lives
  • The participants must bring their own utensils for notes: writing pad, smartphone, note cards, etc.
  • ​Utensils for do-it-yourself topics are sponsored and goodies are only distributed where it makes sense​


30 min / topic1


30 min / topic2

​​Coach

​​Coach


30 min / topic3

​​Coach

Follow-Up
  • Objectives can be posted and successes / failures can be discussed via the online discussion forum and social media channels of future.camp®​
  • ​Workshop participants are invited to visit various successive modules, but can also only sign up for one workshop
  • Those who are interested can suggest topics and experts for future workshops
  • If desired, video blog experience report from workshop participants
   
Target audience
  • Mr. and Ms. Swiss: general public, secondary and higher education
  • Age group 18-70
  • Various target groups: students, seniors, families, housewives / housemen, expats, activists, etc.
  • Environmentally-concerned people from the future.camp® network
  • People from the future.camp® partner network
  • Random interested people through social media, advertisements, event posts, etc.
  • Customers from partner businesses and organizations​​
Sales & Marketing

Sales Channels

​​

Marketing Channels

  • The event location (town / institute / museum / shop / restaurant / bar / company / etc.) must oblige at least 20 participants for a future.camp® workshop
  • Website of future.camp®
  • Eventbrite event calendar
  • Notes & reports on partner platforms and their newsletter, social media, etc.
  • Information channels of foundations, environmental organizations, associations, municipalities & parishes
  • future.camp® workshop's own social media channels such as a Facebook page, Linked-In, Instagram, Twitter, Google+)
  • Free event calendar of the city and various media (nachhaltigleben.ch, Ronorp, district newspapers, Landliebe, Tagblatt, Tagi, Coopzeitung, MIGROS magazine, EWZ app, etc.)
  • Reports in newspapers, TV and radio
  • Random interested people through social media, advertisements, event posts, etc.
  • Information at schools and universities
  • ​Level of information at events and exhibitions, for example G3iD, eco.festival, etc.
  • Seniors newspapers Seniorenweb, student newspapers, association newsletters, etc.
  • ​Newsletters & Press Releases
Costs per workshop

For participants 30 - 60 CHF

  • 60 CHF per workshop for adults    
  • 30 CHF per workshop for under 20-year-olds, students and seniors with ID
  • 2-for-1 principle: Anyone with a new workshop participant pays half the price for himself/herself and the guest     
  • ​Payment: prepayment via ticket purchasing at Eventbrite (credit card, Paypal, etc.)​    

For future.camp® 10'300 CHF

  • CHF 5800 monthly organization, network, infrastructure, sales, fees
  • CHF 1000 marketing and communications
  • CHF 500 fees for sales platform per workshop
  • CHF 3000 charges & fees for coaches & speakers per workshop    
Financing 2017-2018

    TOTAL WORKSHOP COSTS PER YEAR 12 x 10'300     123'600 CHF 

  • 10'800 CHF minimum 20 ticket sales, prospect 50% regular, 50% discount 
  • 12'000 CHF money sponsorship  & material sponsorship    
  • 100'800 CHF funding from foundations, patrons, international funding bodies, NGO's and public sector    
  • expected for the future: contributions from partners and franchisers
        
Workshops plan  2017

provisional

DATE

PARTNER

WS NR

LOCATION

  1. 11 APRIL
    WWF, Frasuk, myclimate, SPEAKER: Dr. Michael Bilharz
    1
    Umweltarena
  2. 15 APRIL
    Biovision, FairUnterwegs, GET CHANGED SPEAKER:
    2
    FOIFI Zero Waste Shop
  3. 9 MAI
    Rrrevolve, Eaternity, Alpenstrom SPEAKER:
    2
    Rrrevolve Shop
  4. 13 MAI
    NebenrolleNatur, Fossilfree, Institut für Umweltpsychologie SPEAKER:
    3
    Wandellust
  5. 13 JUNI
    LUSH, ZeroWaste Switzerland, Sharely SPEAKER: Nico Paech
    4
    Impact Hub
  6. 17 JUNI
    Umwelt Plattform, Filme für die Erde SPEAKER:
    5
    Café Auer
  7. 12 SEPT
    EPEA CH, Cradle to Cradle, Plant-Based Future Lab SPEAKER:
    4
    Aquaponic Gardens
  8. 16 SEPT
    Konsumhelden, Ökozentrum, vegan.ch SPEAKER:
    1
    Theater Neumarkt
  9. 10 OKT
    IPMZ Medienpsychologie, SPEAKER: Mathias Hofer SPEAKER:
    3
    Universität Zürich
  10. 14 OKT
    The Fair Traveller, M.Mend Vortex SPEAKER:
    2
    Korn Silo
  11. 14 NOV
    Urban Farmers, Minimalismus.ch, Zero Waste Switzerland SPEAKER:
    4
    Urban Farmers
  12. 18 NOV
    Festival du Film Vert, Nebenrolle Natur SPEAKER:
    5
    Rote Fabrik
  13. 20 MAI
    Ökologisches Product Design, Do-It-Yourself Kosmetik, Furoshiki
    SPEZIAL
    LUSH Shop ZH
List of partners and donors

The profit for partners and donors is as sustainable as the workshops are

  • they incentive the circular economic system
  • they promote the consumption of biological and fair  products 
  • they boost local und innovative products and businesses
  • they support the SDG's - Sustainable Development Goals
  • get workshops for free for members and employees

  1. Global Environmental Society
    Andrea Schaller supports the future.camp® sustainable lifestyle workshops with her great network and the international Green Drinks Community
  2. EPEA Switzerland
    Albin Kälin supports the future.camp® sustainable lifestyle workshops with his professional expertise in cradle to cradle® product design and circular economy
  3. Biovision
    Sabine Lerch supports the future.camp® sustainable lifestyle workshops with her broad knowledge on sustainability parameters for food supply
  4. project21
    Marie-Claire Graf supports the future.camp® sustainable lifestyle workshops by advertising with her great ETH student's community
  5. Transition Zürich
    Jasmin Helg supports the future.camp® sustainable lifestyle workshops with her database on sustainable businesses and organizations in and around Zürich
  6. GET CHANGED - the fair fashion network
    Isabel Dacre supports the future.camp® sustainable lifestyle workshops with her professional expertise in sustainable textile production
  7. John Baker
    John produces the best and most eco-friendly bread in Zürich. He supports the future.camp® sustainable lifestyle workshops with food leftovers from his shops for the hungry workshoppers
  8. FOSSIL-FREE
    Edwin Moser supports the future.camp® sustainable lifestyle workshops with in-depth knowledge in divestment and with campaigning expertise
  9. Urban Farmers
    Stephanie Tauber Gomez supports the future.camp® sustainable lifestyle workshops with her connections to important partners in alternative food production
  10. good choices
    Ruth Stylianou-Oberli supports the future.camp® sustainable lifestyle workshops with her expertise in communication and campaigning for social and environmental issues
  11. UP- Umwelt Plattform
    Martina & Ruth support the future.camp® sustainable lifestyle workshops with their growing and very active community of young and engaged citizens for the environment
  12. SCP Clearinghouse
    SCP Clearinghouse features the future.camp® sustainable lifestyle workshops as an initiative of their 10YFP program Sustainable Lifestyles and Education
We help people make the right choices
Research, information, practice, leadership and avant-garde education are future.camp®'s core competences 
If current trends continue, by 2030, humanity will need the equivalent of two Earths to support itself, according to recent studies. This is clearly not viable in a world where climate change will make it even harder for the natural world to provide for our needs.

Our consumption habits are putting our resources levels at great risk. Yet, people have so many decisions to make in their daily lives that they most often choose the easiest. They are unaware of how important their choices are to save resources for coming generations. 

​What food will I eat? What house will I live in? How will I get to work in the morning? What type of clothes will I wear? How will I spend my spare time?  future.camp® will guide people in finding the answers.
Get in touch: Gabriele Kull | hello@futurecamp.vision | +41 79 508 56 80

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